The History of Public Relations

Public relation professionals have their foot in almost every industry. From sports to entertainment to world wide corporations and even to the booming professional video game world, public relations is a vital part to each business model. Public relations help a business to brand itself and expand from regionally to nationally and eventually, go global. …

A post-pandemic future

2020 is a year where the world as we know it came to a halt. Sports, businesses, entertainment, all of it shut down completely, only to leave us all with one question…what is the new normal? With companies and the entertainment business all changing the way their business models look, it is the responsibility of …

Utilizing social media

Social media is a valuable resource for PR professionals. It is the PR specialist’s job to use all the resources possible to create a positive brand. However, social media can also create new challenges for brands, so it is important to use it wisely and to the best of your ability. Social media allows the …