Riley Ersek Social media is a valuable resource for PR professionals. It is the PR specialist’s job to use all the resources possible to create a positive brand. However, social media can also create new challenges for brands, so it is important to use it wisely and to the best of your ability. Social media allows the PR specialists of brands to connect with consumers at any moment and in any part of the world, increasing their demand. In order to be successful with social media in the world of public relations it is important to remember these things.
Make sure to include your consumers in new press releases. Social media has the unique ability for brands to release new updates to the brand or a release of new items in real time. Consumers will get excited seeing the countdown to the release and will also feel included if they are able to repost/re-share the announcement on their social media as well. Having consumers re-share the launch will also expand the viewership which in turn will increase consumers and the look of the brand.
Another great way to get the most out of social media is to incorporate partnerships with social media influencers. Social media influencers are a great way to expand the brand and connect with an audience that your brand might be not able to reach. These influencers will post the brand in a positive way, however it is important to make the partnership seem natural and not so #ad, which does not come across in a genuine way.
The day will come for every PR specialist when it is time to take your first whack at damage control. It is the public relations department job to make sure a brand maintains a positive image no matter what may come their way. While poor press is a part of business, official press releases put onto social media have the ability to reach the intended audience in a quick way resolving the issue as best as possible, with an almost immediate response. It is always important to be on your toes and ready for when disaster hits and social media is the quickest way to reach an audience and solve the problem.
Social media has allowed for companies to thrive and flourish when used correctly. Social media is valuable to every public relations professional because it allows a brand to increase its visibility more than ever before. It is no longer word of mouth that draws traffic in. Keep up to date with all the latest trends and reach the audience as much as you can and your business will fly high.